Table of contents
A Comparative History of Advertising Self‐regulation in the UK and the USA
Gordon E. Miracle, Terence NevettUntil the late 19th century, the controls on advertising in Britain and the US depended on complying with laws relating to defamation and on the ethical values of advertisers and…
1141
Pharmaceutical Advertisement in the 17th and 18th Centuries
Juanita BurnbyHealth of humans made pharmaceutical products essential in efforts either to cure or alleviate pain, or to remove disfiguring blemishes. It is doubtful if the public was sceptical…
268
“Serve America Now” — Advertising Bus Travel in the US during the Second World War
Margaret WalshCommercial self‐interest and patriotism came together in various parts of the American business scene during the Second World War. The history of the pressures on advertisers from…
139
ISSN:
0309-0566Online date, start – end:
1967Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Prof. Greg Marshall