Table of contents
Pioneering Commercial Radio the “D‐I‐Y” Way
Stephen WilliamsThe development of commercial radio available to British listeners depended on stations located outside the country in northern Europe. How the advertising industry made possible…
The Development of American Television as an Advertiser‐supported Medium — as seen by the Contemporary American Press
Dave BerkmanTelevision became a possible medium for advertising in the late 1930s but its emergence as a major medium dates from 1947. Arguments about the likely effectiveness of television…
Trust in God — But Not in Luce
Ray Boston“Government by Journalism” was an audacious idea first proposed publicly by W. T. Stead in 1886. It caused a sensation and provoked heated discussion in London's clubland, mainly…
Sir Hedley Le Bas and the Origins of Domestic Propaganda in Britain 1914–1917
Nicholas HileyThe need to make the war effort successful encouraged the government to seek as many ways as possible to mobilise resources. The use of the skills of advertisers was recognised in…
Commercial Television, Globalisation and the Public Interest: The History of Voice of Firestone
A. H. WalleWherever television is a commercial venture which earns a significant percentage of revenues from advertising, it tends to be transformed to better serve the needs of ad agencies…
Lewis and Lowe: Postscript from 1844 — and Before
David LintonThis article adds to our knowledge of early directories of newspapers which gave information essential for those wishing to advertise.
ISSN:
0309-0566Online date, start – end:
1967Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Prof. Greg Marshall