Table of contents
Consumerism and Marketing Management's Responsibility
Brigitte M. M. NicoulaudA survey of European marketing managers showed that product quality and consumer information are seen as the two main consumer issues of the late 1980s. It is marketing…
A Longitudinal Analysis of the Competitive Profile of Products and Associated Marketing Practices of Selected European and Non‐European Countries
John R. DarlingInternationalisation is a pervasive force in business today and the marketing manager must understand the needs of consumers in various markets. This study explores the general…
Strike Effects on the Structure of a Product Market
Grahame R. DowlingThis illustrative study of the effects of a strike‐induced supply interruption in an Australian product market shows that, although in the short term customers changed to a…
Organisational Dimensions of Information Systems
David Jobber, Martin WattsUser perceptions of organisational dimensions which may impinge upon the successful implementation of information systems are here measured, and those perceptions related to…
Fashion Life Cycles and Extension Theory
Richard ReedThe fashion life cycle can be used as a real aid to management decision making. If marketing strategies should reflect the product's position on the product life cycle, these…
Shoppers' Awareness of Retail Grocery Prices
Peter J. McGoldrick, Helen J. MarksRecent studies indicate that in recent years customers' price awareness (involving both recall and sensitivity) has diminished, but it is still affected by direct means such as…
Problems Confronting British Industrial Distributors
David D. ShipleyUK industrial distributors are relied on by both producers and suppliers to help counter adverse environmental developments. Channel performance can be improved if there is…
ISSN:
0309-0566Online date, start – end:
1967Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Prof. Greg Marshall