European Journal of Marketing: Volume 21 Issue 1

The Changing Price Dimension in Purchasing

William B. Wagner

The performance of the industrial purchasing department must be reconsidered and re‐evaluated in the light of the recent importance found in quality orientation, persistent…

Replication of Pricing Effects on Brand Choice Behaviour

William H. Motes

Present data suggest that planned price increases should be carried out gradually in small systematic increments. However, an identical approach would not seem necessary for price…

Localised Marketing Strategies and the Bible of International Business

Marketing should draw lessons from the world‐wide success of Christianity, which is seen as an international marketing achievement based on local knowledge and adjustment to…

Towards a Parametric Definition of Marketing

Gary Kurzbard, Gary F. Soldow

To claim that marketing is concerned with exchange is a currently accepted definition which allows wide interpretation and can be applied to almost all disciplines. A satisfactory…

Operationalising the Relationship between Marketing and Economic Development: Some Insights from Less Developed Countries

Erdener Kaynak, Ben Issa Hudanah

Far from being parasitic and of no value to developing economies, marketing makes an increasingly positive contribution — relaying information, stimulating demand, transmitting…

Towards Non‐Incremental Strategies in Developing Public Products and Services

Miron Mushkat

The influence of government planning on the public sector can be seen in the attempt to increase efficiency, which often overlooks more distant objectives. The most usual…

Exploring the Problem‐Prone Consumers: Hypotheses and Empirical Findings

Kjell Grønhaug

An attempt to profile the problem‐prone consumer shows that some are more apt than others to perceive problems, and this propensity relates positively to experience of related…

Own Brands and the Cookware Market

Derek McMaster

Own brands are now emerging in the cookware market, and retailers are thus implementing strategies which influence manufacturers, traditional shopping outlets and consumer…