Table of contents
Cope's and the Promotion of Tobacco in Victorian England
A.V. SeatonObserves that even in the nineteenth century the advertising of products was an important issue. Presents a case study of a small family firm of this time (Cope's) which was…
Half a Century of Professional Bodies in Sales Promotion
Faith LeghTries to piece together a brief jigsaw of sales' various promotional bodies and their history. States that the year of 1933, which was the year when the British Sales Promotion…
Retail Trade Advertising in the ‘Leicester Journal’ and the ‘Leicester Chronicle’ 1855‐71
Beverley Ann TudorExamines early retail trade advertising in two typical UK provincial newspapers ‐ the ‘Leicester Journal’ and the ‘Leicester Chronicle’. Looks in depth at the differences in the…
End‐Paper Advertising
E.D. MackernessInvestigates ‘end paper advertising’ (publishers inclusion in own publications of additional printed matter not connected with the primary text). Makes note of books and other…
HAT Research
George HarrisonDiscusses aims and objectives of the History of Advertising Trust (HAT) in stimulating research into this subject in Britain. Gives details of main members and contacts and lists…
ISSN:
0309-0566Online date, start – end:
1967Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Prof. Greg Marshall