Table of contents
Service Firms: Interdependence of External and Internal Marketing Strategies
Jean‐Paul FlipoInvestigates the marketing concept and where it can be found, plus the difference in eras and thoughts. Posits that there are three points to the rationale and examines these in…
The Metamorphosis of European Retailing
Madhav P. KackerInvestigates the European retailing industry and how it is dominated by independent, small or medium‐sized downtown stores with a narrow focus. Shows that, in spite of their power…
Paradigms in Consumer Research: A Review of Perspectives and Aapproaches
Johan ArndtClaims that the consumer behaviour field, during the last two decades, has become both multinational and multidisciplinary. States that marketing with its consumer behaviour…
The Electronic Re‐Organization of Industry: Implications for Sub‐Contractors
K.J. BloisDiscusses the predicted impact on industrial structures of these developments considering various important points relative to this area. Examines the new technologies based on…
Using versus Choosing: The Relationship of the Consumption Experience to Reasons for Purchasing
Morris B. Holbrook, Donald R. Lehmann, John O'ShaughnessyDiscusses conceptual links between consuming and buying by indicating reasons for adopting a macro‐level perspective that focuses on products, rather than brands, as the units of…
ACORN in the Political Marketplace
D.A. Yorke, Sean A. MeehanArticulates the concept of market segmentation and examines, critically, how the main segmentation procedures lead to the conclusions that the main concern ought to be the…
ISSN:
0309-0566Online date, start – end:
1967Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Prof. Greg Marshall