Table of contents
Origins and Early Development of Outdoor Advertising in the United States
Donald W. Hendon, William F. MuhsEnumerates the origins and early development of outdoor advertising in the USA, stating that in early times (pre‐newspapers) most signs or symbols over shops, or handbills, were…
578
Eisenhower's Secret Strategy: Television Planning in the 1952 Campaign
Steve M. BarkinDiscusses the US 1952 presidential campaign, which was the first using television advertising and politics nationally. Observes the use of the differing advertising agencies used…
282
Petrol Advertising in the Twenties and Thirties: The Case of the British Petroleum Company
R.W. FerrierChronicles the British Petroleum Company through its formation in 1909 to 1939 (pre‐Second World War), following on from being a distribution company of the Anglo‐Persian Oil…
1027
The Marketing of Margarine
Paul ClarkInvestigates the rise of the margarine industry and how it became an indispensable foodstuff. Discusses its inventor, Hypolite Mege Mouries, born in France in October 1817, and…
396
ISSN:
0309-0566Online date, start – end:
1967Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Prof. Greg Marshall