European Journal of Marketing: Volume 20 Issue 3/4

Consumer Choice in Behavioural Perspective

Gordon Foxall

Consumer theory and research are generally founded on the assumption that observed behaviour is mediated by intrapersonal events. This pervasive view now threatens to impede…

How Consumers Trade Off Behavioural Costs and Benefits

Theo M.M. Verhallen, W. Fred van Raaij

Many psychological models of consumer behaviour use the construct of attitude, whereas in economic models behaviour is determined by costs and benefits under budget constraints…

Modelling with Linear Learning

John C. Driver

Various explanations are possible for the observation of similar outcomes from repeated choices, for example, both cognitive psychologists and behaviourists find support for their…

The Distribution of On‐Licence Beer and Cider Consumption and its Personality Determinants among Young Men

John F. Allsopp

Projects that personality is an important determinant of consumption of beer and cider along with age, sex and social class. Identifies an extensive programme of personality…

Cognitive Style and Consumer Innovativeness: An Empirical Test of Kirton's Adaption‐Innovation Theory in the Context of Food Purchasing

Gordon Foxall, Christopher G. Haskins

The identification of consumer innovators offers marketing managers the opportunity to tailor new products to the buyers who initiate the diffusion of innovations. Progress has…

Patterns of Brand Loyalty: Their Determinants and Their Role for Leading Brands

Hugo Tranberg, Flemming Hansen

A behavioural measure is used to describe loyalty in different product areas. The measures derived from a study comprising more than 600 branded consumer goods, for which…

Products as Targets of Negative Information: Some Recent Findings

Marc G. Weinberger

Negativity in marketing communication is a dangerous phenomenon that is the antithesis of the goal of public relations and advertising. Despite its increased prominence in the…