European Journal of Marketing: Volume 2 Issue 2

Subject:

Table of contents

The first export order: a marketing innovation

Kenneth Simmonds, Helen Smith

Surveys nine relatively new exporters with a view to defining their motivation and characteristics in relation to their first export orders. Suggests that the characteristics of…

1162

Critique of the system of commission agents in the export trade to Latin America

Malcolm Forbes

Argues that the best way of maximizing sales is not by employing commission agents as is traditionally the case. Presents the disadvantages of such a system which are centred on…

American buying houses in Britain

Martin Salkud

Reports the findings of an investigation designed to discover how US organizations buying houses for US departmental stores operate. Investigates the perceptions of the US…

Government aid to Britain's export drive

Raymond Lawrence

Examines Britain's export intelligence, starting with Board of Trade's evaluation of the world market for a new product. Questions the Board of Trade's split in responsibility…

The dynamics of innovation

Roy Hayhurst

Presents the results of research into a risk reduction technique for the introduction of new products called test marketing. Suggests that innovation should not end with the…

Marketing to children

John Morley

Suggests that children are now an important consumer group considering the climate of ever‐increasing child‐orientation. Describes the available information in child consumption…

2783

Consumer reaction to retail price and display changes

Antony C. Cunningham, Norman J. O’Connor

Describes a controlled marketing experiment carried out in Ireland designed to test consumer reaction to price and display changes. Uses a branded aerosol air freshner as an…

REGISTER OF EXPORT RESEARCH

Douglas Tookey

This register was completed by circularising universities and other organisations thought to be conducting research in this field, and by referring to ‘Scientific Research in…

DIARY OF MARKETING EVENTS: February 1968 to April 1968

A.M. Forbes

The marketing scene, during the period under review, was notable for uncertainty among consumers and consequent confusion among suppliers. There were many reasons for this…

Cover of European Journal of Marketing

ISSN:

0309-0566

Online date, start – end:

1967

Copyright Holder:

Emerald Publishing Limited

Open Access:

hybrid

Editor:

  • Prof. Greg Marshall