Table of contents
Pharmaceutical Product Management in 1990: Will There Be Any Changes?
Hendrikus G. Kleizen, George Beaton, Russell AbbrattReports on an investigation into the future of the product management concept in the South African pharmaceutical market, using South Africa as a representative microcosm of other…
Structure‐Performance Relationships in the Broiler Market
John DavisSuggests that the study of marketing margins can provide a useful indication of the efficiency with which a food commodity is produced and distributed, or the extent to which…
Resellers’ Supplier Selection Criteria for Different Consumer Products
David D. ShipleySeeks to create a more complex understanding of the significance attached to vendors' mix elements by resellers in forming patronage choices. Presents data from a 1980s survey of…
Role Portrayals in British Magazine Advertisement
Steven LysonskiProvides an empirical view of sexism in British magazine advertising in order to determine the frequency of role portrayals and the extent to which they have become more…
Organisational Decision Making and Industrial Marketing
David Smith, Rob TaylorProvides a new paradigm capable of integrating and developing research, which, it proposes, gives a better understanding of industrial buyer behaviours. Concludes that the model…
ISSN:
0309-0566Online date, start – end:
1967Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Prof. Greg Marshall