Table of contents
Grocery Generics — An Extension of the Private Label Concept
Peter J. McGoldrickDiscusses individual generic ranges based on a series of interviews with senior personnel in major retail companies. Presents data from a survey of 200 generic purchasers…
845
Marketing's Domain
Gordon FoxallChallenges the emerging exchange paradigm of marketing, by critically examining the current extension of marketing thought on the subject. Suggests that the concept of exchange…
493
Research Issues in Macro‐Marketing: A Blueprint for Progress
Nikhilesh Dholakia, Robert W. NasonDevelops an approach to the discipline of macro‐marketing as a means for discussion. Approaches the task of agenda by considering: scope and domain of macro‐marketing;…
1383
Product Liability Legislation, Consumer Behaviour and Marketing Strategy
Yehoshua LebermannAnalyses the possible effects of product liability legislation on marketing activity. Studies the effects on consumer behaviour of such legislation by means of a buying behaviour…
1000
ISSN:
0309-0566Online date, start – end:
1967Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Prof. Greg Marshall