Table of contents
Retailer Marketing – Informational Strategies
Nigel PiercyAims herein to highlight the retail marketing issue as an area of study and, also, to emphasise the informational aspects of retailer marketing. Introduces the argument by…
Segmenting Industrial Markets by Buyer Sophistication
James G. Barnes, Ronald McTavishProposes that the main objective here is a system being developed for segmenting industrial markets on the basis of the level demonstrated by buying centre members. Examines the…
Selected Durable Products and Marketing Management in the 1980s
Lionel A. MitchellDiscusses consumers' attitudes and buying behaviour and how they have played a major part in the classification of goods, which has been devised to influence marketing strategy…
Strategic Marketing: Linking Marketing and Corporate Planning
Frederik D. WiersemaLinks two views in what has been labelled a strategic marketing perspective – this is defined as having the dual task of providing a marketplace perspective to the process of…
Problems in Marketing Services: The Case of Incoming Tourism
Gordon E. Greenley, Alan S. MatchamConcerned with marketing of services but focuses on the service of incoming tourism as it is applied to the UK. States this study is in four sections. First, briefly examines the…
The Stimulation and Planning of Blood Donation: A Marketing Problem
Robert J. KnightInvestigates the National Blood Transfusion Service (NBTS) in the UK, stating it is the section of the NHS charged with ensuring the constant supply of blood to the UK's hospitals…
ISSN:
0309-0566Online date, start – end:
1967Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Prof. Greg Marshall