European Journal of Marketing: Volume 16 Issue 6

The Power of Consumer Organisations

J.M.F. Box

Examines consumerism and its causes and also distinguishes the possibilities of improving consumers' position. Stresses the command of purchasing demand functions as a basis of…

Consumer Attitudes Towards Marketing in England and the United States

W.A. French, H.C. Barksdale, W.D. Perreault

Presents a composite picture of public attitudes towards marketing, consumerism and related regulations at the beginning of a new decade. Employs a research instrument used…

The Benefits and Costs of Voluntary Codes of Practice

J.F. Pickering, D.C. Cousins

Claims use of legislation and government regulations as a means of protecting consumers has been subject to considerable controversy in many countries over recent years. Examines…

Social Marketing‐ Dimensions of Power and Politics

Sue Jones

Examines the reasons why administrators of non‐profit organizations are reluctant to embrace marketing ideas. Gives the most frequent answer, which is that marketing itself has a…

The Ecology of Consumer Markets Less and More Developed Countries

Hans B. Thorelli, Gerald D. Sentell

Makes an attempt to compare the consumer market ecosystems of the less developed countries (LDC) and the more developed countries (MDC). Says that a so little research and…

The Role of Marketing in Economic Development

Joanna Kinsey

Determines that the evolution and scope of marketing and its relevance and value in the development process are a stimulus to economic development. Discusses the meaning of…