Table of contents
Bank Marketing Priorities in the United States
Leonard L. BerryDiscusses intensifying competition in the USA from within and outside banking and changes in customers having a major effect on bank management thought and action. Speculates that…
The Definition of Market Segments for Banking Services
David A. YorkeHighlights the significance of market segmentation, preferring either to try to be all things to all people, or in other cases, attempting to sell to so‐called ‘market segments’…
The Adoption of Marketing by the English Clearing Banks
Ian WatsonProfiles the clearing banks' decision to introduce an apparently new managerial discipline (marketing) into their operations and how this may be regarded historically. Examines…
The Role of the Branch Bank Manager in the Marketing of Bank Services
Peter W. TurnbullPlaces the branch bank manager in a central position in the business in respect of the marketing efficiency of the banks at the local level. States that recently increasing…
The Personal Account Sector
Barbara R. LewisProposes that organisational expansion has occurred among the major clearing banks as a result of mergers, and has led to a heavy concentration of the banking sector. Sheds light…
Credit Unions — Past, Present and Future
Barbara R. LewisExamines the strength of credit unions in the UK, and assesses their future developments and possible threat to the clearing banks in terms of competing for the same markets…
Student Accounts — A Profitable Segment?
Barbara R. LewisDiscusses the increasing school‐leaving population and the number of school children entering full‐time further education, and the proportion of school‐leavers in full‐time…
An Investigation into School Savings Schemes and School Banks
Barbara R. LewisInvestigates school‐leavers and students, but more importantly, primary groups of schoolchildren are being targeted, because of their growing power as consumers – even affecting…
Working Females as a Market Segment for Bank Services
David A. Yorke, Anne HayesHighlights the female role in UK society and how it has changed in the twentieth century, with regard especially to equal rights and opportunities, legally protected by the Sex…
Weekly Cash‐Paid Workers: Attitudes and Behaviour with Regard to Banks and Other Financial Institutions
Barbara R. LewisPresents in the first part a research project designed to explore use and attitudes towards banks by weekly, cash‐paid workers. Discusses in the second part, an attempt to…
International Aspects of Bank Marketing
Peter W. TurnbullIntroduces the four forthcoming articles in this themed issue by describing them thus: two of them describe the impact of US banks on the UK corporate market for bank services and…
The Development of UK Banks into International Markets
Peter W. TurnbullEndeavours to give a breakdown on the changes in the world economy that have radically changed UK banks' international operations. Stresses significant changes have taken place in…
The Purchasing of International Financial Services by Medium‐ and Large‐Sized UK Companies with European Subsidiaries
Peter W. TurnbullReports a piece of empirical research that concentrates on just one segment of the corporate market – those companies, which have subsidiary companies in Europe. Says that these…
The Penetration of the UK Corporate Market by US Banks
Peter W. TurnbullDocuments US banks' expansion overseas and stresses that London has, internationally, been an important centre for them in their operations. States also that by early 1979 US…
The Use of Foreign Banks by British Companies
Peter W. TurnbullEmphasizes that by February 1979 the 65 US banks with a presence in the UK, employing just under 9,000 people, were the largest group of banks in the UK in terms of deposit…
ISSN:
0309-0566Online date, start – end:
1967Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Prof. Greg Marshall