European Journal of Marketing: Volume 15 Issue 3

Subject:

Table of contents

Exporting — From the Importer's Viewpoint: The Case of Israeli Exporters of Consumer Goods to Great Britain

Graham I. Jackson

Looks at the experiences and viewpoints of retail buyers, importers and agents in the UK market buying from Israel. Examines the success or failure of Israeli consumer goods…

Company Internationalisation: Active and Reactive Exporting

Nigel Pieray

Reviews the concepts and models of corporate internationalization. Introduces new data measuring exporter internationalization among a sample of medium‐sized firms in the UK…

1326

International Product Life Cycles and the International Automobile Industry

M.J. Thomas

Attempts to use developments in the international automobile industry to explore the validity of international product life cycle theory. States that tendencies towards entropy in…

1385
Cover of European Journal of Marketing

ISSN:

0309-0566

Online date, start – end:

1967

Copyright Holder:

Emerald Publishing Limited

Open Access:

hybrid

Editor:

  • Prof. Greg Marshall