European Journal of Marketing: Volume 15 Issue 1

A Comparative Study of Advertising in Canada, the United Kingdom and Turkey

Erdener Kaynak, L.A. Mitchel

Presents the results of a small‐scale cross‐national study undertaken to compare the characteristics of advertising practices in Canada, the UK and Turkey. Investigates the extent…

East European Competition in the UK Car Market: Some Empirical Evidence

David Stewart, Neil Hood

Considers the policies adopted with regard to the import car marketing strategy from East Europe. Looks at the success achieved by two car producers, and presents empirical…

Regional Differences in Consumer Usage of Eggs

Deborah Inman, John Barker

States that marketing of any commercial product is beset with problems which become exacerbated by demand for the product declining over time. Presents the findings of a study…

Aid to Small‐Scale Retailing: The Norwegian Case

David A. Kirby

Looks at aspects of government intervention in the provision of social welfare services with regard to marketing. Investigates legislation by the Norwegian government which has…

The Evaluation of Pre‐tests by Advertising People: Results of a Survey in Belgium

P. Vanden Abeele, P. Luysterman

Looks at the opinions and attitudes of advertisers and agencies with regard to pre‐testing and pre‐test methods in a small market like Belgium. Evaluates the criteria of the study…

Ethical Beliefs in Marketing Management: a Cross‐Cultural Study

Kam‐Hon Lee

Presents an empirical study of the ethical standards of marketing management practices evaluated by practising managers. Considers two important dimensions of this: cross‐cultural…

Household Purchasing Decisions: How do American and Dutch Consumers Differ?

Robert T. Green, Bronislaw J. Verhage, Isabella C. M. Cunningham

Investigates husband/wife influence on purchasing decisions for a variety of goods and services in the Netherlands and in the USA. Reveals that there are substantial differences…

Generic Products in Belgium: Introduction and Conditions

M. Goormans

Looks at the introduction and marketing of generic products in Belgium. Examines the costs and benefits of their introduction and indicates that their introduction must be made at…