Table of contents
Industrial Marketing under Employee Participation
Christian GrönroosSuggests that, although a number of European countries have introduced different forms of employee participation in decision making using more or less tight legislation, the most…
What Chance to Profit?
Hans KalffDiscusses the uncertainty of marketing and tries to relate this to marketing people who act as if uncertainty does not exist. Gives an example of: an existing brand in a stagnant…
Pseudo Research in Marketing: The Case of the Price/Perceived‐Quality Relationship
Peter BowbrickComments on the commonly‐observed phenomenon that people frequently judge the quality of a product by its price, assuming that the most expensive item is better, and discusses the…
The Bank Manager: Marketer, Salesman or Administrator?
P.W. Turnbull, C.D. WoottonDiscusses the changing role of the branch bank manager in relation to the bank services marketing, and describes results of research carried out into the bank manager's role, and…
How British Retail Manager View French and American Products
P. Niffenegger, J. White, G. MarmetInvestigates, following a recent survey, the product image of UK goods among a sample of French retail managers. States that results of the survey were uncomplimentary to UK…
ISSN:
0309-0566Online date, start – end:
1967Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Prof. Greg Marshall