Table of contents
Influencing Buyer Behaviour: Processes and Strategies
R.R. DholakiaPosits that the buying decision is influenced by extra‐personal persuasion and the intra‐personal influence of a buyer's personal behaviour. Suggests that the creative design of…
An Appraisal of Multi‐Attribute Utility Models in Marketing
Andrew R. Lock, T HowardLooks at the marketing literature on the subject of multi‐attribute utility models. Reviews the multiple objective and multi‐dimensional preference models within the framework of…
The Marketing of Professional Services — An Organizational Dilemma
E. GummessonInvestigates the role of the professional in a firm offering professional services aiming to answer the questions of: what marketing activities the professional might use; what…
Management Structures and Marketing Strategies in UK Industry
Peter DoyleExamines the relationship between organizational structure and market performance. Suggests that the complex nature of the new structures offers a challenge to the adaptability of…
Forecasting Performance for Financial Outlets
Ian FenwickExamines various models of retail branch performance. Relates branch success to the various characteristics of its marketing environment. Suggests that these assist decision…
ISSN:
0309-0566Online date, start – end:
1967Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Prof. Greg Marshall