Table of contents
The Strategy of Own Brands
David MorrisThe author attempts in this article to compare some economic aspects of own and manufacturers' brands, in an attempt to shed light on some of the broader issues in the economics…
1592
ISSN:
0309-0566Online date, start – end:
1967Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Prof. Greg Marshall