European Journal of Marketing: Volume 12 Issue 4

Consumerism in Perspective

James Mann, Peter Thornton

Consumerism's fundamental nature, reflecting as it did a general dissatisfaction among consumers with the existing relationship between consumer and producer in the marketplace in…

Towards a Balanced View of Consumerism

Gordon Foxall

Points out some deficiencies in consumer attitudes. Confirms that the emergence of consumerism has, generally, been welcomed, not only by customers, journalists and educators, but…

20 Years of Which?

Christina Fulop

Examines the influence on post‐war development of the consumer movement that ‘Which?’ magazine, the Consumers' Association organ has had. Considers factors which determined its…

Erratum

This article has been withdrawn as it was published elsewhere and accidentally duplicated. The original article can be seen here: 10.1108/eb013770. When citing the article, please…

Scarcities, Lifestyles, Waste Management and International Marketing

André Van Dam

Examines influences of negativity on marketing management, e.g. the approach of scarcities of raw materials' emerging new consumer values; and a new international economic order �…

Consumerism in Europe: Challenges and Opportunities for Marketing Strategy

Will Straver

Emphasises opportunities for positive responses to consumerist phenomena by marketing managements, despite the growing political nature of European consumerism, and that in this…

The Economic Determinants of Consumer Complaints

David Morris, David Reeson

Spotlights consumer complaints as an important signalling device — government action is undertaken as a result of them and they provide an index of consumer dissatisfaction which…