Table of contents
The Marketing of Technology
David Ford, Chris RyanSeeks to identify peculiarities involved in the sale of know‐how, suggesting various marketing strategies. Differentiates between three marketing activities: the use of a…
Marketing Transport Services An Evaluation of the Marketing Strategy for Transportation Services
Peter GilmourExamines the use of a non‐metric multidimensional scaling to establish the requirements of shippers, in terms of desirable characteristics for eight different types of movement…
Some Influences of EEC Competition Policy upon Marketing and Distribution ‘Service’ Agreements
Bernard DelagneauExplores the impact of recent EEC legislation, in particular the implications of Article 85, plus its regulations, of the Treaty of Rome where arrangements for selective or…
Marketing Strategies of Open‐end Investment Funds in the EEC
David C. StaffordExamines the marketing activities of funds in the mobilisation of mainly private savings, in a market traditionally dominated by the bigger investment institutions. Centres…
Marketing Life Assurance Causes of Success and Failure in Assurance Salesmen
Stephen Poppleton, Jacqueline LubbockInvestigates effective sales performance in life assurance representatives, assessing relative contributions of individual characteristics and organisational factors. Examines the…
Marketing of Nursing as a Career
Barbara R. LewisDiscusses the need to market nursing as a career with regard to the present unsatisfactory nature of the current mix of trained/untrained nurses, length of service and relative…
Marketing of Local Authority Sports Centre Services A Pilot Study
Donald Cowell, Ian HenryUndertakes a pilot study, the results of which are reported here, into the degree to which marketing techniques are being applied in the local authority sports/leisure centre…
Marketing Library and Information Services The Strengths and Weaknesses of a Marketing Approach
Christine OldmanDiscusses how marketing principles and techniques can be of considerable value both in the design and operation of library and information services. Stresses, however, that…
Marketing ‘Outward Bound’
Randall WilliamsPresents, in this study, how a marketing standpoint is adopted to assess and solve the problems of a non‐profit making organisation in the UK, that also provides a service…
ISSN:
0309-0566Online date, start – end:
1967Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Prof. Greg Marshall