European Journal of Marketing: Volume 11 Issue 2

Subject:

Table of contents

The International Consumerist Movement

Will Straver

Examines consumerist developments in progressive Western economies. Studies present literature about consumerism, developing some propositions forming the basis for a theory of…

Cover of European Journal of Marketing

ISSN:

0309-0566

Online date, start – end:

1967

Copyright Holder:

Emerald Publishing Limited

Open Access:

hybrid

Editor:

  • Prof. Greg Marshall