Table of contents
IMPORTANCE OF MARKETING CHANNELS
In 1972, the world's great economic powers—USA, USSR, Japan and EEC (nine member European Economic Community)—alone had a combined gross national product of approximately two and…
756
DIMENSIONS OF MARKETING CHANNELS
Aside from producers, marketing middlemen of various sorts usually form part of a marketing channel. These middlemen exist for one simple reason; they can perform one or more…
237
DEFINITIONAL ISSUES
There are numerous issues and problems in developing a meaningful definition of the marketing channel. The literature has not reached an agreement on the exact meaning or…
184
NOTATIONAL SYSTEMS AND MACROMEASUREMENTS
A clear definition is only one requirement in understanding and measuring a concept. A system of notations is also required. The crudest channel notational form is the familiar…
46
ISSN:
0309-0566Online date, start – end:
1967Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Prof. Greg Marshall