Managerial Finance

Category:

Accounting and Finance

Table Of Contents: Volume 5 Issue 3

The Marketing of Services

D.W. Cowell

The objectives of this paper are firstly to outline the scope and the content of marketing, and secondly to explore the nature of the marketing of services as distinct…

An Overview of Financial Services Marketing

Richard M.S. Wilson

In this introductory overview an indication of the range of financial services that is available will be presented, along with some examples of marketing practices in…

Ethical Issues in Marketing Financial Services

Anne L. Bancroft

“A man becomes a professional, a cynic once observed, by doubling his prices, calling them fees and referring to his customers as clients. He might have added that the…

Bank Marketing in the Personal Sector

John C. Howley, Grahame P. Savage

During a period which has witnessed considerable growth in the number of organisations which offer banking and associated services, one of the more notable developments…

The Effectiveness of the Major Clearing Banks in Attracting New Accounts: A Case Study

D. Bannister, A.P. Brown, B. Dormand

This case study reports on the ways in which the five major clearing banks (Lloyds, Barclays, Midland, National Westminster and Williams and Glyn's) attempted to attract…

The Marketing of Building Societies' Services

Paul A. Barnes

The business of Building Societies is readily defined: to raise funds from members and to make advances to members by way of mortgage of property. They operate on a “cost…

The Role of the PR and Advertising Agency in the Marketing of Financial Services

Simon Short

“Financial services” is a shroud which seems to unify a number of activities which are in reality quite diverse. Statistics of advertising are one indication of marketing…

ISSN:

0307-4358

Online date, start – end:

1975

Copyright Holder:

Emerald Publishing Limited

Open access:

hybrid

Editor:

  • Professor Don Johnson