Managerial Finance


Accounting and Finance

Table Of Contents: Volume 11 Issue 1

The Management of Technological Innovation and New Product Development

Philip J. Rosson, Michael J.C. Martin

Many firms are once again enjoying favourable business conditions after a number of very difficult years. The economies of the world have begun to grow, interest rates and…

The Marketing Audit: An Extension of the Marketing Control Process

Nathan D. Kling

The element most common to marketing strategies and tactics among companies in the 1980's is the rate at which they become out of date. The rapid changes in interest…

Budgeting Promotional Expenditures: Theory and Practice

David C. Carlson, Paul McDevitt

This paper examines the theory and practice of promotional budgeting. Part 1 contains a brief review of the literature in this important area. Part 2 presents the…

Marketing Expenditures: Investments or Expenses

David W. Gillingham

The treatment of marketing expenditures will influence how the firm makes decisions. This paper discusses the relationship between the firm's marketing effort and the…



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  • Professor Don Johnson