Retail and Distribution Management: Volume 15 Issue 1

How effective is your advertising?

Penelope Ody

The development of market segmentation over the past few years means that most retail companies now have a much shrewder idea of the customers they want to reach than they used to…

Putting the wonder back into Woolies

Sue Sharples

Until recently Woolworths have gained the reputation of being a bit coy about their plans. Now things have dramatically changed. About 130 of their stores are now rigged out in…

Safeway at Anchorage Park, Portsmouth — An impact study

Alan Hallsworth

The choice of a disused airport at Portsmouth for the siting of a Safeway superstore, opened in March of this year, may seem odd as there were only 700 houses scheduled to be…

Foreign retail companies operating in the UK: Strategy and performance

Alan E. Mitton

There are at least 20 overseas companies operating in the retail sector in the UK, taking in a range of merchandise from footwear to jewellery. One strategy is that adopted by the…

Credit where credit's due!: Goldbergs shows the way with Style

Steve Worthington

In a recent issue Steve Worthington discussed the relationship between the use of credit cards and direct marketing. He follows up the theme in this article with a description of…