International Journal of Bank Marketing: Volume 9 Issue 4
Strapline:
For the financial services sector
Subject:
Table of contents
Increased Marketing Orientation: UK Bank Branch Networks
Barry HowcroftLondon Clearing Banks (LCBs) are currently endeavouring to improvetheir overall branch delivery system by adopting strategies whichpromote branches as marketing centres. This…
250
Ethnicity as a Factor Influencing Use of Financial Services
Annamma Joy, Chankon Kim, Michel LarocheUsing an index of English‐French Canadian ethnicity developed onthe basis of language use in various social communication situations,this study investigates the relationship…
234
The Importance of Image as a Competitive Strategy: An Exploratory Study in Commercial Banks
Myron Leonard, Austin SpencerOwing to increased competition resulting from a decade ofderegulation of the financial services industry, banks find themselvesfaced with the task of differentiating their product…
514
Commercial Bank Selection in Turkey
E. Kaynak, O. Küçükemiroglu, Y. OdabasiIn view of the intense competition in the banking industry all overthe world, managers of both commercial and public banks more and moreare applying marketing strategy techniques…
862
ISSN:
0265-2323Online date, start – end:
1983Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Dr Hooman Estelami