International Journal of Bank Marketing: Volume 9 Issue 3

Sociographic Segmentation: The SME Market and Financial Services

Karen Maru File, Russ Alan Prince

Banking marketers are becoming alert to opportunities among thesmall to medium enterprises (SMEs) that in the USA alone generate 40 percent of the GNP and make $1 trillion in…

Immigrants from Russia: A Marketing Challenge for Israel′s Banks

Dan Boneh

The influx of new Russian immigrants to Israel is described withthe marketing challenge that it poses to Israeli banks. Some of thesalient characteristics of this wave of…

Customer Service Strategies in Financial Retailing

Su Mon Wong, Chad Perry

This article aims to help bankers and managers of financialinstitutions to understand the importance of customer service. It showsthat poor customer service is a cancer and that…

Marketing Strategy and Company Performance: A Discriminant Analysis in the Retail Financial Services Industry

Richard Speed, Gareth Smith

A report on the empirical findings of a research project examiningthe marketing practices, strategies and organisational characteristicsof a sample of 23 banks and other companies…

Bank Branch Managers in a Marketing Era: Their Roles and Functions in a Marketing Era

Shengliang Deng, Luiz Moutinho, Arthur Meidan

In today′s world businesses function in a marketing environment.The banking industry is no exception. However, the changing worldsituation always requires bankers to reassess…