International Journal of Bank Marketing: Volume 9 Issue 2
Strapline:
For the financial services sector
Subject:
Table of contents
The Youth Market for Financial Services
Barbara R. Lewis, Graham H. BinghamFindings are presented from an empirical investigation among theyouth market for financial services. Attention is focused on accountownership and use of services, together with…
964
Statistical Quality Control in Retail Banking
Mahmoud M. Yasin, Ronald F. Green, Marwan WafaThe importance of quality and statistical quality control asstrategic tools, well established in the manufacturing community, hasrecently been extended to the service sector. The…
686
A Benefit Segmentation of the Financial Planning Market
Geoffrey N. Soutar, Margaret M. McNeilThe financial planning industry has demonstrated significant growthin Australia through the 1980s. A benefit segmentation study of thefinancial planning market in Perth, Western…
612
Success in Selling – The Current Challenge in Banking
Bill Stephenson, Julia KielySome of the key issues facing banks in the UK are examined in orderto become better at selling in the personal banking market. These issuesconcern attitudes towards organisational…
454
ISSN:
0265-2323Online date, start – end:
1983Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Dr Hooman Estelami