International Journal of Bank Marketing: Volume 9 Issue 1
Strapline:
For the financial services sector
Subject:
Table of contents
Success Factors for New Consumer Financial Services
Christopher J. Easingwood, Chris StoreyA study of the characteristics of successful new consumer financialproducts is described. The first stage of the investigation involved theidentification of financial product…
645
Strategic Situational Impact on Commercial Banks in Saudi Arabia
Mohammad I. At‐TwaijriA study is described involving the use of questionnaires toinvestigate the situational factors (economy, government, technology,competition, culture, demography) that affect the…
285
Service Delivery Processes: New Technology and Design
Jean Harvey, Pierre FiliatraultThe search for service quality and the division of work betweenfront office employees and backroom workers as the core of servicedesign are examined. Discussion centres on whether…
333
Corporate Identity: A Strategic Marketing Issue
Kathryn StewartGiven the resources being spent on corporate identity development,it is disappointing that the mainstream marketing texts and journalsafford it little space. Development of an…
654
ISSN:
0265-2323Online date, start – end:
1983Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Dr Hooman Estelami