International Journal of Bank Marketing

Strapline:

For the financial services sector

Category:

Marketing

Table Of Contents: Volume 8 Issue 5

Bank Marketing in a Changing World

Kenneth Andrew

This monograph covers a number of key articlesand presentations by the author over the lastdecade. The points contained in them reflect aclear belief based on experience…

ISSN:

0265-2323

Online date, start – end:

1983

Copyright Holder:

Emerald Publishing Limited

Open access:

hybrid

Editor:

  • Dr Hooman Estelami