International Journal of Bank Marketing: Volume 8 Issue 3
Strapline:
For the financial services sectorTable of contents
The Single European Market: Its Impact on Strategic Bank Marketing
Mike Wright, Christine EnnewThe signing of the Single European Market Actin 1987 committed EC member states to theprinciples of establishing a single internal marketwithin which all barriers to trade in…
The Single European Market: The Challenge to Commercial Banking
Barry Howcroft, Michael WhiteheadThe various opportunities and strategies affordedto commercial banks by the advent of the SingleMarket in 1992 are identified and assessed.Proposed European financial legislation…
Italian Banks: Competition and Competitive Strategies
Paolo Mottura, Luciano MunariThe structure of banking sectors variesconsiderably between European Communitycountries. The advent of the Single Market in 1992may, therefore, be accompanied by…
The Single Market: Finance for Small‐and Medium‐sized Enterprises
Martin Binks, Christine Ennew, Geoff ReedThe implementation of the EC′s programme toliberalise the financial services sector as part ofthe movement towards a Single European Marketwill significantly reduce the costs of…
European Integration: Strategic Implications for the Marketing of Long‐term Insurance
Stephen DiaconThe advent of the Single European Market willhave a significant effect on the competitive positionin EC life insurance markets. This arises not onlyfrom enhanced freedom of…
ISSN:
0265-2323Online date, start – end:
1983Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Dr Hooman Estelami