International Journal of Bank Marketing


For the financial services sector



Table Of Contents: Volume 7 Issue 1

Pricing in Retail Banking

J. Barry Howcroft, John C. Lavis

As the retail banking market becomes more price competitive interms of the products and services offered and as the introduction ofnew technologically based products…

Developing New Personal Financial Products – Some Evidence of the Role of Market Research

Heather Davison, Trevor Watkins, Mike Wright

The role of product development within personal financial serviceorganisations is focused on, with particular emphasis on the part playedby market research within the…

Product Management in Corporate Banking

Brian D. Stevenson

The effective management of banking products becomes more criticalas the external environment becomes more competitive. In the corporatesector this is particularly true…

Building Societies as Retail Banks: The Importance of Customer Service and Corporate Image

David Smith, Anne Harbisher

Legislative changes have opened up new opportunities for buildingsocieties in Britain to operate as retail banks offering a wide range ofservices. These organisations have…

Where US Banks Need Marketing Training

Paul Michell, Lauren Lung

A study of New York corporate banking is described. Twelve majormarketing issues are identified and the role of marketing training inproviding banks with the managerial…



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Emerald Publishing Limited

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  • Dr Hooman Estelami