International Journal of Bank Marketing: Volume 6 Issue 3
Strapline:
For the financial services sector
Subject:
Table of contents
Handbook of Marketing and Selling Bank Services
John Cheese, Abby Day, Gordon WillsAn updated version of the original (1985) text, the book covers all aspects of marketing and selling bank services: the role of marketing; behaviour of customers; intelligence…
3598
ISSN:
0265-2323Online date, start – end:
1983Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Dr Hooman Estelami