International Journal of Bank Marketing: Volume 41 Issue 2

Strapline:

For the financial services sector
Subject:

Table of contents

Exploring country differences in the adoption of mobile payment service: the surprising robustness of the UTAUT2 model

Zhongda Wu, Yunxin Liu

This paper investigated the extent to which the predictive power of the Unified Theory of Acceptance and Use of Technology 2 (UTAUT2) was robust against cultural variations and to…

1277

Being “green” to trust and continue in a global pandemic

Nguyen Thi Phuong Thao, Lobel Trong Thuy Tran

Given the severe impact of coronavirus disease 2019 (COVID-19) on bank business activities, this study aims to examine how green brand image and online trust affect customers'…

Backer funding intention in reward-based crowdfunding: service-dominant logic and stimulus-organism-response perspectives

Cedric Hsi-Jui Wu, Ferry Tema Atmaja, Yu-Chien Ko, Revanth Kumar Guttena

The new age of entrepreneurs recognizes crowdfunding as an innovative and effective means of obtaining funding from backers. However, attracting backers is challenging and related…

Smile to pay: predicting continuous usage intention toward contactless payment services in the post-COVID-19 era

Crystal T. Lee, Ling-Yen Pan

Financial technology (FinTech) is undergoing a transformation as a result of robotics and artificial intelligence. FinTech service providers are embracing contactless technology…

1679

Young adults' financial well-being: current insights and future directions

Long She, Hassam Waheed, Weng Marc Lim, Sahar E-Vahdati

Financial well-being among young adults is an emerging and important field of research. This study aims to shed light on the current insights and future directions for young…

2255

From offline to online: understanding users' switching intentions from traditional wealth management services to mobile wealth management applications

Jung-Chieh Lee, Jing Wang

Financial technology (Fintech) brings about innovative financial services, such as the possibility of introducing mobile wealth management applications (apps) into consumers'…

1022

Digital financial services usage and subjective financial well-being: evidence from low-income households in Malaysia

Nurul Shahnaz Mahdzan, Mohamad Fazli Sabri, Abdul Rahim Husniyah, Amirah Shazana Magli, Nazreen Tabassum Chowdhury

The first objective of this study is to analyze whether financial behavior (FB), financial stress (FS), financial literacy (FINLIT) and the locus of control (LOC) influence…

1297

Exploring mobile banking adoption and service quality features through user-generated content: the application of a topic modeling approach to Google Play Store reviews

Levent Çallı

The primary purpose of this research is to analyze the online user reviews, where real customer experiences can be observed, with text mining and machine learning approaches…

1376
Cover of International Journal of Bank Marketing

ISSN:

0265-2323

Online date, start – end:

1983

Copyright Holder:

Emerald Publishing Limited

Open Access:

hybrid

Editor:

  • Dr Hooman Estelami