International Journal of Bank Marketing


For the financial services sector



Table Of Contents: Volume 4 Issue 5

The Impact of Internal Marketing on Customer Service in a Retail Bank

Brian A. Richardson, C. Grant Robinson

Despite technological advances banking still concerns people. Frontline personnel form a critical means of competition in the marketplace and motivating them is a key…

The Changing Competitive Environment for the Australian Banking/Finance Industry: Review of a Forecasting Study

Gregory R. Elliott

The banking/finance industry in Australia is on the verge of rapid and fundamental change in the areas of government regulation, industry structure, EFT technology and…

Prospects for Bank Share Shops

Maureen Guirdham, Siew Choo Tan

UK clearing banks are well placed to compete successfully for any increased volume of share‐dealing business which may occur. They are taking steps towards establishing…

The Role of Risk in Pricing Retail Loans

Thomas O. Stanley, John K. Ford

An objective method of pricing, where the cost of each component of a product is determined separately, is relevant to the pricing of loans in banking. Relevant factors in…



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Emerald Publishing Limited

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  • Dr Hooman Estelami