International Journal of Bank Marketing: Volume 4 Issue 2

The Market Potential of Australia's New Foreign Banks

Brian Metcalfe

Until the Campbell Report in 1981 the Australian government had a stated policy of not permitting foreign banks authority to carry out banking business in Australia or to acquire…

The Application of a Risk Index Model to Strategic Marketing Programmes for Commercial Banks

Thomas O. Stanley, John K. Ford, Sande Richards

Three distinct product areas exist for banks — deposit gathering, customer services and loans. Up until now loans have scarcely been marketed. If they have, they have not been…

Banks and Developments in the Personal Financial Services Market: Evidence from a Questionnaire Survey

Mike Wright, Trevor Watkins

Increasing deregulation in personal financial services in the UK raises important issues about the future of banks. This survey attempts to quantify the major trends in the…

Problem Segmentation

John Martin

Market segmentation is a firmly established marketing concept and an important resource allocation tool. In consumer markets, benefit segmentation has become one of the most…

Credit Unions in Australia

Reg Elliott

Credit unions are financial co‐operatives. They provide personal financial services to their members. In Australia they are very small institutions compared to the national…