International Journal of Bank Marketing: Volume 39 Issue 7

Exploring the antecedents of retail banks’ reputation in low-bankarization markets: brand equity, value co-creation and brand experience

Luís Daniel Martillo Jeremías, Ana Isabel Polo Peña

The present study aims to propose and validate a model to measure certain variables that may contribute to increasing the bankarization rate (uptake of retail banking services…

The effect of financial literacy and gender on retirement planning among young adults

Osvaldo García Mata

The purpose of this paper is to analyze financial literacy's effect on retirement planning among young adults in Mexico, with gender as a moderator variable. Planning refers to…

The transformative role of firm information transparency in triggering retail investor's perceived financial well-being

Muhammad Naveed, Maya F. Farah, Muhammad Junaid Shahid Hasni

Based on transformative service research (TSR), the study explores the mechanisms by which a firm's information transparency influences a retail investor's perceived financial…

Does financial literacy reduce financial fragility during COVID-19? The moderation effect of psychological, economic and social factors

Malvika Chhatwani, Sushanta Kumar Mishra

The present study examines the linkage between financial literacy and financial fragility during COVID-19. It further examines if financial literacy has a differential impact on…

Modeling investment intention in online P2P lending: an elaboration likelihood perspective

Chieh-Peng Lin, Hao-Yu Huang

This work proposes a research model that explains investment intention in online peer-to-peer (P2P) lending based on the persuasion theory of elaboration likelihood model (ELM)…

Blue and red in financial documents: the influence on attentional mechanisms and behavior

Maria Gabriella Ceravolo, Vincenzo Farina, Lucrezia Fattobene, Elvira Anna Graziano, Lucia Leonelli, GianMario Raggetti

This study investigates whether colors red or blue in financial disclosure documents (Key Investor Information Documents – KIIDs) affect attention distribution toward the visual…

Antecedents and consequences of Personal Financial Management Behavior: a systematic literature review and future research agenda

Kirti Goyal, Satish Kumar, Jing Jian Xiao

The purpose of this paper is to investigate the current state of research on Personal Financial Management Behavior (PFMB), with a prime focus on its antecedents and the…

Financial literacy or investment experience: which is more influential in cryptocurrency investment?

Haidong Zhao, Lini Zhang

The purpose of this study was to investigate how financial literacy and investment experience impact cryptocurrency investment behavior and explore which factor is more…

Determinants of commercial bank loan and advance disbursement: the case of private Ethiopian commercial banks

Tekeste Birhanu, Sewunet Bosho Deressa, Hossein Azadi, Ants-Hannes Viira, Steven Van Passel, Frank Witlox

This paper aimed to investigate the determinants of loans and advances from commercial banks in the case of Ethiopian private commercial banks.

The relationship between CRM and customer loyalty: the moderating role of customer trust

Mirza Mohammad Didarul Alam, Rashed Al Karim, Wardha Habiba

The present study investigates the moderating role of customer trust in customer relationship management (CRM) components and customer loyalty relationships in the context of the…

Effects of internal brand knowledge dissemination on the employee

Rafael Bravo, José Miguel Pina, Beatriz Tirado

This study aims to examine the internal brand knowledge dissemination process in the banking sector and its effects on employees. Specifically, it focuses on the key roles of…

Measuring stereotypes in the banking industry – an application to client relational benefits

Janine Hobeika

Despite interest in social stereotypes such as gender, race and age, professional stereotypes of frontline employees is still a new topic that requires measurement in the banking…

Making finance fun: the gamification of personal financial management apps

Paula Bitrián, Isabel Buil, Sara Catalán

This study integrates self-determination theory (SDT) and the technology acceptance model (TAM) to explore how gamification increases users' motivation and intention to use…

The role of disappointment aversion and expectation proclivity in describing financial risk aversion among financial decision-makers

John E. Grable, Eun Jin Kwak

Using data obtained from 525 individuals who were surveyed during early spring 2020, this study addressed three aims: (1) to ascertain the degree to which disappointment aversion…

The impact of social media marketing activities on brand equity in the banking sector in Bangladesh: the mediating role of brand love and brand trust

Md. Hafez

This research aims to explore the impact of social media marketing (SMM) activities on brand equity (BE) in the banking sector in Bangladesh. Moreover, brand love and brand trust…

Financial literacy and financial well-being of Australian consumers: a moderated mediation model of impulsivity and financial capability

Muhammad S. Tahir, Abdullahi D. Ahmed, Daniel W. Richards

This study aims to test a moderated mediation model for a twofold purpose. First, to examine the mediating role of financial capability (FC) in the association between financial…

Greening crowdfunding campaigns: an investigation of message framing and effective communication strategies for funding success

Monica Rossolini, Alessia Pedrazzoli, Alessandro Ronconi

Recognising the growing importance of environmental and sustainable activities and the role of communication strategies in soliciting their financing, this work investigates the…

To leave or retain? An interplay between quality digital banking services and customer satisfaction

Sulemana Bankuoru Egala, Dorcas Boateng, Samuel Aboagye Mensah

In this paper, the authors investigated the impact of quality digital banking services delivered during the COVID-19 pandemic on customers' satisfaction and retention intentions.

Key themes in consumer financial services research from 2000 to 2020: a bibliometric and science mapping analysis

Arturo Molina-Collado, Jessica Salgado-Sequeiros, Mar Gómez-Rico, Evangelina Aranda García, Peter De Maeyer

The paper aims to identify the major research themes in consumer financial services between 2000 and 2020, their relative magnitude and interrelationship, to identify which themes…

Information disclosure and credit card repayments: evidence from Malaysia

Fazelina Sahul Hamid, Yiing Jia Loke

This study analyzes the role of information disclosure in influencing credit card repayments by focusing on three intervention methods for improving repayment decisions among…