International Journal of Bank Marketing: Volume 38 Issue 7

Readability of Korean-Language advertising disclosures moderates knowledge effects

Taejun (David) Lee, Bruce A. Huhmann, TaiWoong Yun

Government policy mandates information disclosure in financial communications to protect consumer welfare. Unfortunately, low readability can hamper information disclosures’…

An emotion-based segmentation of bank service customers

Cristina Calvo-Porral, Jean-Pierre Lévy-Mangin

Emotional and affective responses are experienced during service use that determine customer behavior; and for this reason, bank services require an better understanding of the…

Investigating the role of mobile payment quality characteristics in the United Arab Emirates: implications for emerging economies

Samar Mouakket

This study contributes to the limited and rather fragmented research on mobile payment (m-payment) within a post-adoption context by identifying individual characteristics…

Influence of female managers' emotional display on frontline employees' job satisfaction: a cross-level investigation in an emerging economy

Khalid Mehmood, Yan Li, Fauzia Jabeen, Ali Nawaz Khan, Shouming Chen, Gulfam Khan Khalid

Emotions and emotional labor play a crucial role in professional interactions. Due to the increasing participation share of women managers in the workforce, especially in the…

Examining Lebanese consumers' negative attitudes toward banks

Samer Elhajjar

The purpose of this research is to investigate the causes of consumers' negative attitudes toward banks.

From strategic corporate social responsibility to value creation: an analysis of corporate website communication in the banking sector

Maria Palazzo, Agostino Vollero, Alfonso Siano

Increased public scrutiny and stakeholder pressure have given more importance to strategic corporate social responsibility (SCSR) and its three dimensions – orientation, process…

Customer reactions to bank hypocrisy: the moderating role of customer–company identification and brand equity

Won-Moo Hur, Yeonshin Kim

The purpose of this study was to investigate the effect of perceived corporate hypocrisy on customer mistreatment behaviors within the banking industry and the moderating effects…

Mobile payments adoption – introducing mindfulness to better understand consumer behavior

Carlos Flavián, Miguel Guinaliu, Yuntao Lu

With the popularity of mobile devices and new technologies, such as NFC, mobile payment, which is taking the place of credit cards and cash as the chief payment method, is…

The moderating role of perceived social risk in bank credit card referral programs

Chanho Song, Tuo Wang, Hyunjung Lee, Michael Y. Hu

The purpose of this paper is to investigate how the effects of referral rewards in referral reward programs (RRPs) are moderated through perceived social risk of a recommender.

Talking money at home: the value of family financial socialization

Haidong Zhao, Lini Zhang

The objective of this study was to empirically examine how family financial socialization affects individuals' financial outcomes, including financial literacy, financial behavior…

A transaction cost explanation of the card-or-cash decision among Vietnamese debit card holders

Dung Phuong Hoang, Thong Huy Vu

This research provides a new perspective in explaining cardholders' willingness to use debit cards instead of cash by applying the transaction costs economic theory. This study…