International Journal of Bank Marketing: Volume 37 Issue 7

The effect of relational selling on life insurance decision making in India

Shetty Ankitha, Savitha Basri

The biggest challenge in the Indian life insurance industry is mis-selling and unfair business practices. The purpose of this paper is to explore the effect of relational selling…

Reconsidering the “what is beautiful is good” effect: When and how design aesthetics affect intentions towards mobile banking applications

Walid Chaouali, Imene Ben Yahia, Renaud Lunardo, Abdelfattah Triki

Applying the stimulus–organism–response model, the purpose of this paper is to analyse the influence of design aesthetics (stimulus) on adoption and recommendation intentions…

Managerial framework for bank advertising

Mónika Anetta Alt, Zsuzsa Săplăcan, József Berács

The purpose of this paper is to create a managerial framework for selecting the most effective bank advertisement appeal for different financial services. Financial services were…

How does P2P lending platform reputation affect lenders’ decision in China?

Xiaokun Shi, Junjie Wu, Jane Hollingsworth

The purpose of this paper is to examine how the impact of Chinese peer-to-peer (P2P) platform reputation directly and indirectly (mediate effect) affects investors’ (lenders…

Consumer attitude and intention to adopt mobile wallet in India – An empirical study

Deepak Chawla, Himanshu Joshi

The purpose of this paper is to empirically examine the factors that influence a consumer’s attitude and intention to use mobile wallets using a sample representative of Indian…