International Journal of Bank Marketing: Volume 37 Issue 6

Achieving continued usage in online banking: a post-adoption study

Anna-Sophie Oertzen, Gaby Odekerken-Schröder

Despite ample research on the adoption of online banking, the post-adoption phase remains largely neglected. The purpose of this paper is to develop a new conceptual model to…

Financial planning for retirement: the role of income

Milagros Vivel-Búa, Lucía Rey-Ares, Rubén Lado-Sestayo, Sara Fernández-López

The purpose of this paper is to study the driving forces of both the decision to participate in individual pension plans and the amount of money allocated to such plans. Moreover…

Reasons to switch: empowered vs less powerful bank customers

Jeanette Carlsson Hauff

The purpose of this paper is to contribute to the existing literature of driving and impeding switching factors by operationalizing the catalyst factor of perceived power among…

The antecedents and consequences of financial literacy: a meta-analysis

Fernando De Oliveira Santini, Wagner Junior Ladeira, Frederike Monika Budiner Mette, Mateus Canniatti Ponchio

The purpose of this paper is to determine the antecedents and consequences of financial literacy by using meta-analytic techniques.

The effects of social media brand personality on brand loyalty in the Latvian banking industry: The mediating role of brand equity

Zanete Garanti, Philip Siaw Kissi

The purpose of this paper is to draw upon social information processing theory and its purpose is twofold. First, it aims to examine the relationship among five brand personality…