International Journal of Bank Marketing: Volume 36 Issue 7

The effect of perceived security and grievance redressal on continuance intention to use M-wallets in a developing country

Anup Kumar, Amit Adlakaha, Kampan Mukherjee

Many developing countries, including India, are committed to curbing black money from the economy. Therefore, these countries are focusing on a transparent online transaction…

Nexus between financial literacy and financial inclusion: Examining the moderating role of cognition from a developing country perspective

George Okello Candiya Bongomin, John C. Munene, Joseph Mpeera Ntayi, Charles Akol Malinga

Premised on the argument that cognition structures the way how individuals think and make decisions, the purpose of this paper is to test the interaction effect of cognition in…

A model of mobile payment usage among Arab consumers

Reem Ramadan, Jawdat Aita

The purpose of this paper is to investigate the impact of perceived satisfaction with mobile payment applications based on use experience, and subsequent stated expectations on…

Banking on foreign currency accounts: evidence from Malaysia

Hway Boon Ong

The purpose of this paper is to study how the foreign currency account (FCA) is affected by the domestic fixed deposit (FD) rate, the FCA rate, the expected exchange rate and…

Corporate social identity: an analysis of the Indian banking sector

Suvendu Kr. Pratihari, Shigufta Hena Uzma

The purpose of this paper is to report on the prioritisation of different corporate social identities (CSIs) by the banking sectors in India to endorse the corporate branding…

Understanding undergraduates’ money management behaviour: a study beyond financial literacy

Jill Bamforth, Charles Jebarajakirthy, Gus Geursen

The money management behavior of undergraduates determines their smooth transition into adulthood. Economic, social and psychological factors also affect undergraduates’ money…

Beyond customer experience models: identifying idiosyncratic perceptions

Michele Gorgoglione, Umberto Panniello

The purpose of this paper is to demonstrate that a deeper analysis of customer experience (CE) can identify idiosyncratic and critical perceptions in the experiences of groups of…

Lending a hand: perceptions of green credit cards

Lei Huang, Julie Fitzpatrick

The purpose of this paper is to explore the impact of donation amount and framing on financial products, this research investigates consumers’ attitudes and behaviors toward…

Perceived value, relationship quality and positive WOM intention in banking

Estelle van Tonder, Daniël J. Petzer, Naomi van Vuuren, Leon T. De Beer

The purpose of this paper is to explore the proposed relationships between perceived usefulness (a dimension of perceived value), the relationship quality factors (competence…

The region-of-origin effect in the choice of banks

José Manuel García-Gallego, Antonio Chamorro Mera

The purpose of this paper is to study how variables such as the region’s overall image, the perceived quality of its financial entities, and consumer ethnocentrism affect the…

Mobile-banking adoption: empirical evidence from the banking sector in Pakistan

Maya F. Farah, Muhammad Junaid Shahid Hasni, Abbas Khan Abbas

The purpose of this paper is to study the important factors which help explain consumer intention and use behavior in mobile banking (m-banking) adoption. All constructs of the…

Measuring customer based corporate reputation in banking industry: Developing and validating an alternative scale

İsmail Gökhan Cintamür, Cenk Arsun Yüksel

The purpose of this paper is to develop and validate a reliable and valid alternative scale to measure customer-based corporate reputation (CBCR) specific to the banking industry…

The effects of service recovery and relational selling behavior on trust, satisfaction, and loyalty

Chia-Chi Chang, Jung-Sung Hung

The purpose of this paper is to investigate the relationship between service recovery and relational selling behavior on trust and satisfaction in the banking industry…