International Journal of Bank Marketing: Volume 36 Issue 5


For the financial services sector

Table of contents

Measuring the impact of corporate social responsibility practices on brand equity in the banking industry in Bangladesh: The mediating effect of corporate image and brand awareness

Md. Hafez

The banking industry in Bangladesh is now conducting business under the growing pressure to conform to every aspect of corporate social responsibility (CSR) for the…


Trust, commitment, customer intimacy and customer loyalty in Islamic banking relationships

Mirza Tabrani, Muslim Amin, Ahmad Nizam

The purpose of this paper is to investigate the role of trust in enhancing customer loyalty, and to test the mediation role of commitment and customer intimacy in the…


Promoting frontline employee customer orientation in China: a replication and a comparison

Claudio Pousa, Timothy Hardie, Xiaodi Zhang

The purpose of this paper is to test the influence of managerial coaching on frontline employee customer orientation, sales orientation and performance in a Chinese…

Enhancing brand equity through emotions and experience: the banking sector

Sandra Maria Correia Loureiro, Eduardo Moraes Sarmento

The banking sector is devoted to attracting Generation Y customers with their particular tastes and interests. The purpose of this paper is to explore for the first time…


Development and validation of a multivendor ATM adoption model in India

Jyotiranjan Hota, Sasmita Mishra

The purpose of this paper is twofold: first, to find out the adoption level of multivendor ATM technology among customers and second, to develop and validate a model to…

Perceived overall service quality and customer satisfaction: A comparative analysis between local and foreign banks in Malaysia

Sedigheh Moghavvemi, Su Teng Lee, Siew Peng Lee

Foreign and local banks in Malaysia are competing in terms of skilled staff, innovative products and services, rendering quality services and customer satisfaction. The…


Bank selection criteria and satisfaction of retail customers of Islamic banks in Bangladesh

Mehree Iqbal, Nabila Nisha, Mamunur Rashid

The purpose of this paper is to argue that “being Islamic” is already embedded in the decision frame of the Muslim consumers when choosing their Islamic banks, and hence…


Moderating influence of advisor personality on the association between financial advice and investor stock trading behavior

Muhammad Zubair Tauni, Muhammad Ansar Majeed, Sultan Sikandar Mirza, Salman Yousaf, Khalil Jebran

The purpose of this paper is to investigate the role of financial advice on investor trading behavior by analyzing the influence of advisor personality.


Co-branded services: perceived benefits and involvement of co-branded credit cards

Stephen W. Wang, Jillian Farquhar

The purpose of this paper is to further the consumer services theory in financial services marketing by examining how perceived benefits influence consumer…


Towards achieving strong customer loyalty in the financial services industry: Ghanaian top banks’ customers as a test case

Hayford Amegbe, Christian Nedu Osakwe

The purpose of this paper is to develop a better understanding of the practical matter of customer loyalty (CLOY) in the banking industry context. As such, this paper…

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Emerald Publishing Limited

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  • Dr Hooman Estelami