International Journal of Bank Marketing: Volume 36 Issue 1

Do the competitors affect cross-buying decisions?

Vishal Vyas, Ankur Roy, Sonika Raitani

Understanding the effect of competitor’s marketing activities as well as analyzing the impact of one’s own marketing activities is equally important. The purpose of this paper is…

Brand equity and customer behavioral intentions: a mediated moderated model

Meena Rambocas, Vishnu M. Kirpalani, Errol Simms

The purpose of this paper is to examine the relationship between brand equity and customer behavioral intentions to repeat purchases, willingness to pay a price premium, switch…

Moderation effect on Islamic banking preferences in UAE

Mohammed Hersi Warsame, Edward Mugambi Ireri

The purpose of this paper is to examine the direct and indirect moderation effects of demographic and socio-economic(s) factors on the adoption of Islamic banking in UAE.

Service quality and customer satisfaction in Ghanaian retail banks: the moderating role of price

Bedman Narteh

Various models and scales exist in the literature to measure retail bank service quality without any attempt at integrating them and the moderators have often been under explored…

Investigating the Nigerian small and medium enterprises (SMEs)-banking long-term relationship building

Mark Ojeme, Andrew Robson, Nigel Coates

The purpose of this paper is to evaluate the role of the commitment between small and medium enterprises (SMEs) and their banks in Nigeria from the perspective of the senior SME…

Are Malaysian Islamic banks’ corporate social responsibilities effective? A stakeholders’ view

Haruna Babatunde Jaiyeoba, Abideen Adeyemi Adewale, Mahmud Oluwaseyi Quadry

The purpose of this paper is to investigate the effectiveness of Islamic banks’ corporate social responsibility (CSR) using data collected from stakeholders in Malaysia. While…

Bank and product selection – an Australian student perspective

Mark Tucker, Christine Jubb

The purpose of this paper is to investigate and comment on the factors used by Australian students to select their bank and the products and services they utilise, based on…

Adoption of internet banking services in Gujarat: An extension of TAM with perceived security and social influence

Kiran J. Patel, Hiren J. Patel

The purpose of this paper is to validate the technology acceptance model (TAM) and its extended form to understand the factors influencing internet banking adoption in Gujarat.

E-banking in Colombia: factors favouring its acceptance, online trust and government support

Javier A. Sánchez-Torres, Francisco-Javier Arroyo Canada, Alexander Varon Sandoval, James-Ariel Sánchez Alzate

The purpose of this paper is to examine the adoption of e-banking in Colombia, including a comprehensive analysis of consumer trust in this type of transaction and of the impact…

Investigating causal linkages in the balanced scorecard: an Indian perspective

Adil Zahoor, Musadiq Amin Sahaf

Kaplan and Norton (1996b) claimed that there exists a sequential dependency between the four balanced scorecard perspectives (learning and growth, internal business processes…

Emotional appeals in UK business-to-business financial services advertisements

Emmanuel Mogaji, Barbara Czarnecka, Annie Danbury

The purpose of this paper is twofold: to analyse the use of emotional appeals in business-to-business (B2B) bank advertisements and to understand business owners’ perceptions of…