International Journal of Bank Marketing: Volume 35 Issue 6

Building customer loyalty in digital banking: A study of bank staff’s perspectives on the challenges of digital CRM and loyalty

Anthony Larsson, Yamit Viitaoja

The purpose of this paper is to investigate the perceptions among representatives from various established major Swedish banks in how they experienced the digitalisation process…

Quality and image of banking services: a comparative study of conventional and Islamic banks

Md Abu Saleh, Ali Quazi, Byron Keating, Sanjaya S. Gaur

Bank customers’ perceptions of service quality and service image of Islamic banks may differ from those of conventional banks. The purpose of this paper is to examine the…

Consumer initial trust toward internet-only banks in France

Souheila Kaabachi, Selima Ben Mrad, Maria Petrescu

The purpose of this paper is to investigate internet-only banks’ (IOBs) adoption by French consumers and attempt to understand the factors that influence consumers’ initial trust…

Effects of regulations and competition on the innovativeness-performance relationship: Evidence from the financial services industry

Thomas Anning-Dorson, Michael Boadi Nyamekye, Raphael Odoom

The purpose of this paper is to investigate the nature and the extent of moderation effect of the regulatory regime and competition, on the innovativeness-performance relationship…

Consumer preference and satisfaction of M-wallets: a study on North Indian consumers

Nidhi Singh, Shalini Srivastava, Neena Sinha

The purpose of this paper is to test the conceptual model of consumers’ intention and satisfaction towards mobile wallets. This study uses the integrated UTAUT model which…

Consumer perceptions of online banking in Spain using netnography: a positioning story

Jose-Serafin Clemente-Ricolfe

The purpose of this paper is to determine the current positioning of online banking in Spain.

Mediation role of brand preference on bank advertising and customer loyalty: A developing country perspective

George Kofi Amoako, Peter Anabila, Ebenezer Asare Effah, Desmond Kwadjo Kumi

The purpose of this paper is to investigate the mediating role of brand preference on the relationship between bank advertising and customer loyalty in Ghana’s banking industry.

Determinants of consumers’ intention to adopt mobile banking services in Zimbabwe

Charles Makanyeza

The purpose of this paper is to investigate the determinants of consumers’ intention to adopt mobile banking services in Zimbabwe.

Identifying the effects of perceived values of mobile banking applications on customers: Comparative study between baby boomers, generation X and generation Y

Sarra Berraies, Karim Ben Yahia, Mariem Hannachi

The purpose of this paper is twofold: first, the authors empirically examine the effect of the perceived values of mobile banking (MB) applications on customers’ e-trust…