International Journal of Bank Marketing: Volume 35 Issue 4


For the financial services sector

Table of contents

The mediating role of hedonic motivation on the relationship between adoption of e-banking and its determinants

Maruf Gbadebo Salimon, Rushami Zien Bin Yusoff, Sany Sanuri Mohd Mokhtar

The purpose of this paper is to examine the combined roles that perceived usefulness (PU), perceived ease of use, perceived security and hedonic motivation play on the adoption of…


Generation difference in hiring financial planners in Malaysia

Meysam Safari, Shaheen Mansori, Stephen Sesaiah

The purpose of this paper is to document a gap between generation X and Y’s behavior toward decision making for hiring a professional financial planner in context of an emerging…


Does the interactive quality of premium asset management service promote customers’ referral intentions? The moderating effect of customer’s asset size

Kyoo Bae Park, Min Jae Park

The purpose of this paper is to investigate the asset size regarding how the level of a bank’s premium asset management service interaction quality influences the referral…

Consumer perspectives about mobile banking adoption in India – a cluster analysis

Deepak Chawla, Himanshu Joshi

The purpose of this paper is to identify which factors influence mobile banking adoption and examine those factors for segmentation, using a sample of Indian consumers.


Impact of brand familiarity on brands experience dimensions for financial services brands

Dhananjay Bapat

The purpose of this paper is to explore the impact of brand familiarity on the various dimensions of brand experience, and to identify the factor structure of brand familiarity…


Advertising effectiveness on financial performance of banking sector: Turkey case

Merve Acar, Hüseyin Temiz

The purpose of this paper is to analyze the association between banks’ advertising expenses and accounting measures of income and profitability for banking sector.


A comprehensive hierarchical model of retail banking

Juhaida Abu Bakar, Michael Daniel Clemes, Kathryn Bicknell

The purpose of this paper is to develop and test a comprehensive hierarchical model of behavioural intentions in the Malaysian retail banking industry.


The role of positioning in the retail banking industry of Sub-Saharan Africa

Charles Blankson, Seth Ketron, Joseph Darmoe

The purpose of this paper is to investigate employment of positioning strategies in the retail bank sector of Sub-Saharan Africa, specifically using Ghana as the study context. In…


Evaluating customers’ behavioral intentions in less significant financial institutions

Rubens Pauluzzo, Enrico Fioravante Geretto

External and internal pressures are undermining the traditional bond between less significant financial institutions (LSFIs) and their local markets. The purpose of this paper is…

Consumer adoption of m-banking: a behavioral reasoning theory perspective

Anil Gupta, Neelika Arora

The purpose of this paper is to examine the relative influence of “reasons for” and “reasons against” adoption of mobile banking (m-banking) among Indian consumers.

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Emerald Publishing Limited

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  • Dr Hooman Estelami