Strapline:For the financial services sector
Table Of Contents: Volume 35 Issue 4
The mediating role of hedonic motivation on the relationship between adoption of e-banking and its determinantsMaruf Gbadebo Salimon, Rushami Zien Bin Yusoff, Sany Sanuri Mohd Mokhtar
The purpose of this paper is to examine the combined roles that perceived usefulness (PU), perceived ease of use, perceived security and hedonic motivation play on the…
The purpose of this paper is to document a gap between generation X and Y’s behavior toward decision making for hiring a professional financial planner in context of an…
Does the interactive quality of premium asset management service promote customers’ referral intentions? The moderating effect of customer’s asset sizeKyoo Bae Park, Min Jae Park
The purpose of this paper is to investigate the asset size regarding how the level of a bank’s premium asset management service interaction quality influences the referral…
The purpose of this paper is to identify which factors influence mobile banking adoption and examine those factors for segmentation, using a sample of Indian consumers.
The purpose of this paper is to explore the impact of brand familiarity on the various dimensions of brand experience, and to identify the factor structure of brand…
The purpose of this paper is to analyze the association between banks’ advertising expenses and accounting measures of income and profitability for banking sector.
The purpose of this paper is to develop and test a comprehensive hierarchical model of behavioural intentions in the Malaysian retail banking industry.
The purpose of this paper is to investigate employment of positioning strategies in the retail bank sector of Sub-Saharan Africa, specifically using Ghana as the study…
External and internal pressures are undermining the traditional bond between less significant financial institutions (LSFIs) and their local markets. The purpose of this…
The purpose of this paper is to examine the relative influence of “reasons for” and “reasons against” adoption of mobile banking (m-banking) among Indian consumers.
Online date, start – end:1983
Copyright Holder:Emerald Publishing Limited
- Dr Hooman Estelami