International Journal of Bank Marketing: Volume 35 Issue 4
Strapline:For the financial services sector
Table of contents
The mediating role of hedonic motivation on the relationship between adoption of e-banking and its determinantsMaruf Gbadebo Salimon, Rushami Zien Bin Yusoff, Sany Sanuri Mohd Mokhtar
The purpose of this paper is to examine the combined roles that perceived usefulness (PU), perceived ease of use, perceived security and hedonic motivation play on the…
Generation difference in hiring financial planners in MalaysiaMeysam Safari, Shaheen Mansori, Stephen Sesaiah
The purpose of this paper is to document a gap between generation X and Y’s behavior toward decision making for hiring a professional financial planner in context of an…
Does the interactive quality of premium asset management service promote customers’ referral intentions? The moderating effect of customer’s asset sizeKyoo Bae Park, Min Jae Park
The purpose of this paper is to investigate the asset size regarding how the level of a bank’s premium asset management service interaction quality influences the referral…
Consumer perspectives about mobile banking adoption in India – a cluster analysisDeepak Chawla, Himanshu Joshi
The purpose of this paper is to identify which factors influence mobile banking adoption and examine those factors for segmentation, using a sample of Indian consumers.
Impact of brand familiarity on brands experience dimensions for financial services brandsDhananjay Bapat
The purpose of this paper is to explore the impact of brand familiarity on the various dimensions of brand experience, and to identify the factor structure of brand…
Advertising effectiveness on financial performance of banking sector: Turkey caseMerve Acar, Hüseyin Temiz
The purpose of this paper is to analyze the association between banks’ advertising expenses and accounting measures of income and profitability for banking sector.
A comprehensive hierarchical model of retail bankingJuhaida Abu Bakar, Michael Daniel Clemes, Kathryn Bicknell
The purpose of this paper is to develop and test a comprehensive hierarchical model of behavioural intentions in the Malaysian retail banking industry.
The role of positioning in the retail banking industry of Sub-Saharan AfricaCharles Blankson, Seth Ketron, Joseph Darmoe
The purpose of this paper is to investigate employment of positioning strategies in the retail bank sector of Sub-Saharan Africa, specifically using Ghana as the study…
Evaluating customers’ behavioral intentions in less significant financial institutionsRubens Pauluzzo, Enrico Fioravante Geretto
External and internal pressures are undermining the traditional bond between less significant financial institutions (LSFIs) and their local markets. The purpose of this…
Consumer adoption of m-banking: a behavioral reasoning theory perspectiveAnil Gupta, Neelika Arora
The purpose of this paper is to examine the relative influence of “reasons for” and “reasons against” adoption of mobile banking (m-banking) among Indian consumers.
Online date, start – end:1983
Copyright Holder:Emerald Publishing Limited
- Dr Hooman Estelami