International Journal of Bank Marketing: Volume 33 Issue 2

Strapline:

For the financial services sector
Subject:

Table of contents

Innovation adoption across self-service banking technologies in India

Arun Kumar Kaushik, Zillur Rahman

The purpose of this paper is to analyze the various antecedent beliefs predicting customers’ attitudes toward, and adoption of, self-service technologies (SSTs) available in the…

3289

Customer personality and relationship satisfaction: Empirical evidence from Indian banking sector

Vishal Mishra, Sridhar Vaithianathan

The purpose of this paper is to examine the influence of customer personality and customer relationship proneness (CRP) on customer’s relationship satisfaction (CS) with the firm…

1857

Consumer attitudes and purchase intentions toward Islamic banks: the influence of religiosity

Nizar Souiden, Marzouki Rani

– The purpose of this paper is to investigate the impact of religiosity on consumer attitudes and purchase intentions toward Islamic banks.

6419

Mobile Banking: A fashionable concept or an institutionalized channel in future retail banking? Analyzing patterns in the practical and academic mobile banking literature

Florian Moser

Though Mobile Banking has raised high expectations in research and practice, it neither experienced broad adoption nor allows it banks to realize additional earnings yet. By…

5248

Challenges of adoption of internet banking service in Yemen

Ali Saleh Al-Ajam, Khalil Md Nor

The purpose of this paper is to determine the factors that influence individuals’ intention to adopt internet banking in the Republic of Yemen. The current study found that a lack…

3009
Cover of International Journal of Bank Marketing

ISSN:

0265-2323

Online date, start – end:

1983

Copyright Holder:

Emerald Publishing Limited

Open Access:

hybrid

Editor:

  • Dr Hooman Estelami