International Journal of Bank Marketing: Volume 32 Issue 7
Strapline:
For the financial services sector
Subject:
Table of contents
Service quality and word of mouth: a study of the banking sector
Koushiki Choudhury– The purpose of this paper is to explore the influence of the dimensions of service quality on customers’ word-of-mouth (WOM) in the context of the retail banking industry.
3309
What keeps mobile banking customers loyal?
Rakhi ThakurCustomer satisfaction and loyalty have been traditionally two main goals aimed at by managers. Focusing on the mobile banking (m-banking), the importance of these concepts is even…
6541
Towards a universal model of internet banking adoption: initial conceptualization
Tina Suzanne Harrison, Okey Peter Onyia, Stephen K. TaggThe purpose of this paper is to propose that customer readiness and web-channel readiness for internet banking (IB) adoption are the twin universal determinants of retail…
2421
Banking service quality in the Middle Eastern countries
Akram Mahmoud Al-jazzazi, Parves SultanThe purpose of this paper is to review some of the key studies that are published in the last three decades on banking service quality with particular attention to the Middle…
1353
ISSN:
0265-2323Online date, start – end:
1983Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Dr Hooman Estelami