International Journal of Bank Marketing: Volume 30 Issue 7
Strapline:
For the financial services sector
Subject:
Table of contents
A dialogic communications interrogation of the online brand dispositions of banks operating in Ghana
Robert E. Hinson, Nnamdi O. Madichie, Masud IbrahimThe purpose of this paper is to examine the dialogic communications potential of bank web sites in Ghana.
1146
An integrated framework to improve quality and competitive positioning within the financial services context
George N. Paltayian, Andreas C. Georgiou, Katerina D. Gotzamani, Andreas I. AndronikidisThe purpose of this paper is to propose a quality function deployment analytic hierarchy process (QFD‐AHP) framework to improve quality and competitive positioning within the…
1720
Salesperson resistance to change: an empirical investigation of antecedents and outcomes
Fernando Jaramillo, Jay Prakash Mulki, Vincent Onyemah, Martha Rivera PesqueraThe purpose of this paper is to investigate why salespeople resist change and the impact of resistance to change on customer responsiveness and performance outcomes.
3050
College students’ consumption of credit cards
Charles Blankson, Audhesh Paswan, Kwabena G. BoakyeThe importance of and viability of the college student cohort for credit card firms and banks are well documented and so are the challenges facing marketers interested in this…
6724
ISSN:
0265-2323Online date, start – end:
1983Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Dr Hooman Estelami