International Journal of Bank Marketing: Volume 29 Issue 4
Strapline:
For the financial services sector
Subject:
Table of contents
Attitude toward wealth management services: Implications for international banks in China
Carlson Chan, Andrew ChanIn a time of global recession and customers' pejorative perceptions of financial products, international banks need to understand the determinants of behavioral intentions of…
2783
Competing in global niche markets: the case of Macquarie Bank
Cameron GordonThis article aims to examine a value creation model employed by Macquarie Bank, a worldwide leader in private infrastructure finance. The Macquarie case is interesting because the…
2661
The impact of internal marketing on commercial banks' market orientation
Mohammad Suleiman Awwad, Djouhara Ali Mohammad AgtiThe purpose of this paper is to examine the effect of internal marketing, organizational commitment and organizational citizenship behaviors on commercial banks' market…
7577
Measuring customers' portfolio concentration for rating agencies: Evidence from Fitch, Moody's and S&P
Lucia Gibilaro, Gianluca MattarocciThe aim of the paper is to study the degree of independence of customers' portfolio concentration measure from the pricing policy adopted by rating agencies.
999
ISSN:
0265-2323Online date, start – end:
1983Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Dr Hooman Estelami